As creative lead over this segment, I worked with our strategy team to discover a great insight into the military audience: the stateside spouse in a military family generally makes the money decisions—including the choice of a wireless carrier.

It’s an insight no one else was leveraging, and AT&T was one of the only carriers that allowed spouses to choose the plan. This unique combination helped us create some unique work: videos destined for social media and pre-roll. I oversaw the shoot and edits all done at Bruton Stroube.