Ron is a strategically-minded designer at heart, with an award-winning track record of evoking a response for some of the world’s largest brands.
He currently leads the State Farm and Valvoline business at Rodgers Townsend DDB in St. Louis, where he’s spent decades solving complex problems with elegantly-simple, unexpected solutions. His obsession for blending the art and science of targeted marketing has helped grow brands such as AT&T, Bank of America, Monsanto, AB/InBev, Energizer Batteries and Enterprise Holdings.
An internationally-acclaimed, hands-on creative leader, Ron still enjoys rolling up his own sleeves to do the work. In fact, there's nothing he finds more energizing than the spark of that next great idea.
Beyond work, he is happily married, raising two artistic daughters and can’t wait to plant this year’s vegetable garden. Fair to say, Ron believes in nurture and nature in all aspects of life.
Experience
VP, Group Creative Director at DDB / Rodgers Townsend
12/15/2017 – 4/03/2024 Saint Louis, MO
As group lead, I manage the creative output for the State Farm and Valvoline brands. Primarily responsible for building client relationships, strategic development, guidance and training of creative department, scheduling, quality control and collaboration with all departments, partner agencies and a range of vendors. Manage and design for a full-service agency, producing websites, display, email, social, mobile, video, TV, print, direct mail, collateral, outdoor, events and promotions in fully-integrated, highly-personalized campaigns that drive brands.
VP, Creative Director at DDB / Rodgers Townsend
8/2015 – 10/12/2017 Saint Louis, MO
Creative lead for the largest division of our largest client, AT&T. Very similar responsibilities to my current role as group lead, but with a focus on a programmatic, sales-driven consumer account.
Creative Director at DDB / Rodgers Townsend
5/2013 – 8/2015 Saint Louis, MO
Creative lead on a portion of the AT&T account and visual brand lead.
Associate Creative Director at DDB / Rodgers Townsend
6/2008 – 5/2013 Saint Louis, MO
Art director and visual brand lead for the AT&T account. Responsible for guidance of new hires and interns and collaboration with the AT&T Brand group.
Art Director at Rodgers Townsend
8/1999 – 6/2008 Saint Louis, MO
Concept, design, present and produce multi-faceted ad campaigns. Coordinate and direct photo and video shoots, design and implement a multitude of print and digital materials, design and coordinate website builds, all while maintaining schedules, budgets and quality standards.
Senior Art Director at Dimac Direct
4/1995 – 8/1999 Maryland Heights, MO
Concept, design, present and produce direct response advertising, corporate collateral and POP/event promotions. Clients include Blockbuster Video, Bank of America, Microsoft and Jerzees Activewear.
Layout Artist at S&N Graphics
11/1991 – 9/1994 Maryland Heights, MO