Poolife was about to launch a new product and needed logo designs and package designs with a quickness. I jumped in as a freelancer to help a larger team at a local agency. For their consumer product line, Poolife went with the Nexus name. I developed a range of logos, three of which made it to the client presentation. One of my logo designs was chosen, which I refined to the final design.

My packaging design was also chosen, a design that tied in the “wave” of the logo as a prominient element of the overall design.

For their commercial version of this product, they landed on PoolSense as the name. Again, I jumped in with a range of designs and one of those was chosen for final branding as well. I didn’t assist in the package design of this product.