I designed a series of show posters, social posts, outdoor and T-shirts, then made a video to promote the 2024 season of the Black Rep Theatre. All were linked by the visual of stage lights revealing how the Black Rep has been shining a light on so many stories left out of the mainstream culture. Each design has a hint of the story behind the play and each medium reveals more in it’s unique way.

For the posters, we utilized a transparent, reflective ink, to promote Season 47’s shows with unique hidden messaging in each. A passersby simply takes a flash photo to reveal the show information and a sampling of the story. Fathom studios donated their time and resources to help make the films.

The campaign won 16 awards including Best In Show at the Saint Louis Addy Awards, Gold regionally and Silver nationally. It also short listed at D&AD.