As Copeland’s flagship annual event, AHR is North America’s largest HVACR trade show and sets the design direction for the company’s global trade show presence. For 2026, I led the booth’s visual design and modular graphics system, which was adopted across more than 425 booths worldwide.

I designed graphics for every booth-facing surface and collaborated with our exhibit builders to define the layout and application of the modular components. Large-scale thematic imagery represented the diverse markets Copeland serves, while green accents reinforced the brand’s Engineered for Sustainability message. End caps brought the year’s theme, Innovating for Impact, to life through supporting statistics and proof points.

At the center of the experience, a living greenery wall, custom wooden Copeland logo, and wood-slat detailing created a distinctive focal point that brought the sustainability story into the physical space. It quickly became a popular backdrop for interviews, press engagements, and event photography. Frosted-glass meeting rooms incorporated Sensi, Vilter, and other Copeland brands while maintaining a cohesive overall experience.

The result was a flexible, globally scalable design system that balanced brand storytelling, product-market relevance, and sustainability. Our events team shared enthusiastic feedback from attendees, with the booth being described as the best at the show. The system has since been deployed at trade shows around the world.