This OLV campaign was really fun to concept around and bring to life. We made campaign executions and “low fi” executions that launched the product rollout as well as promoted a sweepstakes where entrants could win a trip to the Bahamas. We partnered with Antidote Studio to build out this campaign.

For the campaign executions, we brought the viewer into the illustrated world of the packaging itself. For the low fi versions, we shot video that felt more native to the social platforms where they ran. We even got a cat to lie on it’s back in a hammock (like on the packaging) and look at camera. And in the Sweeps Low Fi, we moved from the beach to a living room with a match cut, even matching the pattern of the beach towel on the blanket draped over the chair.

We shot and built these out in 16:9, 1:1 and 9:16 ratios, as well as editing the stories to :15s and :06s. We intentionally front-loaded the :15s with the primary messaging before the video could be skipped but then kept viewers engaged with the relaxing island vibe. These were put in market in April of 2025 and I’m excited to see how they perform.

Also included here are my designs for Chewy Enhanced eComm.