AARP was a part of the corporate/organizational discount program. Since it was an account I ran, I helped develop the strategy and brief, then switched hats, designing and directing the creative.

These decks reflect my design and conceptual thinking. After presenting several different looks, I refined the client favorites, digging deeper into graphic elements to enhance each approach.

These retail-focused ads also speak to the strength of AT&T and how it relates back to our audience’s world.