Tetra wanted to promote their new My Aquarium App at a rapidly-approaching trade show. We had a few weeks, a small budget and an even smaller space at the show. We showed some ideas based around keeping more fish out of toilet bowls – where they inevitably end up with improper aquarium care.

We included some simple booth graphics, an idea for a video to play on screens and ipads and also showed some ways to promote their app outside of the booth. We wanted to own the restrooms that everyone would inevitably have to visit. Simple messaging on location toilets would drive all show attendees to the 10' x 10' Tetra booth.

In the end, we only produced the video idea, with Tetra picking up existing booth graphics. The rest of the thinking ended up like so many unlucky fish.