The client, Luxco, wanted to resuscitate a forgotten brand, Purple Passion, and target a new generation of millennial customers. We offered three varying concepts.

In one approach, I played with nostalgia and the growing interest of our audience with vintage 8-bit video games. What’s old is new again.

Next, we found the product actually turned our tongues purple. What better way to demonstrate simple fun and flavor?

And in the client’s pick, we leveraged a trending phrase to relate to our target. We followed up with promotional ideas, one even bringing back those purple tongues.